When you want to grow your business, Cold emails can help.
They're personalized messages sent to people you don't know, but who could be interested in your products or services.
To write a good cold email, be clear, concise, and offer something valuable.
Here are the 8 basic tips to step up your cold email game as a beginner:
Do your research:
Research the recipient's role and interests.
Find common connections or experiences.
Find out as much as you can about the recipient, their company, and their needs. This will help you tailor your message and make it more relevant.
For example, "I noticed your expertise in digital marketing...”
Personalize the email for a human touch.
Address pain points or goals they might have.
Address the recipient by name and use a friendly tone. This will help you connect with them on a more personal level.
For example, "As a fellow hiking enthusiast...”
Identify their pain point, e.g., "Struggling to manage your social media content?”
Address their pain point directly (offer solution), "We specialize in simplifying social media scheduling.”
Get to the point quickly:
Cold emails should be short and to the point. People are busy and they don't have time to read long emails.
For example, "Our tool boosts productivity by 40%.”
Offer something valuable:
What can you offer the recipient that they will find valuable? This could be a free consultation, a discount, or access to exclusive content.
Avoid spammy language:
Steer clear of excessive capitalization or exclamation marks.
Skip words that trigger spam filters.
Steer clear of excessive capitalization. Instead of "URGENT OPPORTUNITY," try "Exploring a Valuable Opportunity.”
Make it easy to reply:
Include a call to action at the end of your email, such as asking the recipient to visit your website or schedule a call.
For example, “Can we schedule a 15-minute demo next week?”
Add a professional email signature with relevant details.
Include social media profiles or a website if appropriate.
Add a professional email signature. "[Your Name], [Your Title], [Your Contact Information]”