Following up successfully is the key to success. But so few ever master it.
Here are the 6 techniques I've used to improve my follow-up skills:
Set a clear object
Define what you want to accomplish with your follow-up. Be specific and set a clear goal.
↳ Follow up on a job application
This helps you stay on track and know what you want to achieve with each follow-up.
Use a CRM
Organize your contacts and follow-ups with a Customer Relationship Management tool.
It will help you keep track of your interactions and schedule your follow-ups.
Personalize your follow-ups
Make your follow-ups personal by adding a touch of humanity.
↳ Mention common interests or hobbies
↳ Ask how they are and what they've been up to
↳ If it’s a lead, mention how you can help.
↳ If it’s a connection, mention the last conversation you had.
This shows that you care and helps you stand out from the crowd.
Make sure each follow-up provides value to the recipient. Don't just follow up to check-in.
↳ Share content they might find interesting
↳ Offer assistance or help with a problem they mentioned
↳ Ask for feedback on a project
Value-based follow-ups increase your chances of building a strong relationship.
Be persistent, not annoying
Following up once doesn’t guarantee a response.
↳ Follow up once a week or once every couple of weeks
↳ It shows that you are serious and committed.
↳ Vary your methods, such as email, phone, or social media
There's a fine line between being persistent and annoying. Follow up consistently, but don't be too pushy or aggressive.
Follow up after meetings
Following up after a meeting is important to solidify relationships and show you're committed to the outcome.
↳ Send a thank-you email or note
↳ Recap the key points discussed
↳ Clarify any action items or next steps
Nailing the follow-up game can set you apart from the competition and lead to greater success in your personal and professional life.